article marketing four ways to use articles to increase your online business success

If you are currently trying to build your own online business but not getting much luck, then you may simply need to change the way you are doing your marketing. With so many paid forms of advertising available today, people are forgetting that there are very effective ways to get very targeted traffic without have to pay a single dollar, namely article marketing.
Article marketing is not only a free way to drive large numbers of traffic to your online business, but it is one of the best ways to bring in high-quality leads that are more willing to purchase products from you, as the articles are a way of ‘pre-selling’ the reader, meaning they have already experienced your high level of expertise. Now if you are ready to try this highly effective form of online marketing, try following the following four techniques for increasing the effectiveness of your article:
Method #1 - Use relevant keywords in your article’s title
By including keywords that your customers will search for in your article’s title you can increase the number of targeted customers that you get onto your email list. Put yourself in your customer’s shoes and imagine what keywords they would search for if they were looking for your products, then incorporate those keywords into your title.
Method #2 - Sprinkle short and long-tail keywords throughout your article, but don’t overdo it
The key to using keywords to your benefit is to use them sparingly and include them only when the article commands it. One of the best ways to increase the search engine rankings for all of your articles is to build quality content that isn’t over-stuffed with relevant keywords, instead take advantage of keywords in the title and leave the article body to quality content.